Effect of Policy Cognition on the Intention of Villagers’ Withdrawal from Rural Homesteads

The Chinese government encourages villagers to withdraw from rural homesteads and puts these into the land market revitalize homestead resources make up for lack of new construction land. Unfortunately, implementation withdrawal (WRH) policy remains slow. To realize effective promotion WRH policy, exploring impact cognition (PC) on villagers’ intentions has become key solving above problems. Thus, field survey data 280 in 13 administrative villages Yangling Demonstration district Shaanxi province were collected through a face-to-face household survey. In addition, combined with extended theory planned behavior (TPB), this study used structural equation model (SEM) empirically analyze influence PC WRH. Our empirical results indicated that benefit difficulty focus had positive negative effects intention WRH, respectively. Government also played role intentions. Villagers would consider compensation standards, pay closer attention improving living environment employment opportunities, express individual We believe policymakers should systematically various impacts build participation system cross-regional transaction indicators. This paper further enriches conceptual framework PC, which may help us better understand responses relevant reforms.